Zadanie 13. (4 pkt)
Przeczytaj poniższy tekst, z którego usunięto cztery zdania. Dobierz brakujące zdania
(A-F), tak aby otrzymać logiczny i spójny tekst. W każdą lukę (13.1.-13.4.) wpisz literę,
którą oznaczone jest brakujące zdanie. Dwa zdania podane zostały dodatkowo i nie pasują
do tekstu. Za każdą poprawną odpowiedź otrzymasz l punkt.
Yahoo, MSN, Altavista - do those names ring a bell? Even if you are not an internet addict
they should sound familiar. They are examples of internet portals which were the driving
force of the net in the second half of the 1990s. The theory was simple: giant websites needed
to display lots of advertisements to make money. 13.1 The obvious way to do this was
to give users lots of reasons to stick around. So, both portals and search sites started to add
various extra features like email, chat rooms or photo albums to attract viewers. As a result
they had messy, feature-packed front pages where the search and directory functions had
become smaller and harder to find.
Then, Google arrived, like a breath of fresh air. Its front page was, by contrast, clean and
spacious, with a big search box that left users in no doubt about its function. Best of all, its
search was noticeably faster and better than its main rivals. The company solved the
advertising problem just as brilliantly. 13.2 These small text ads were targeted to the
search each user was making, and could be as useful as the search results. Instead of reaching
thousands of people who were not interested, the idea was to reach the handful who were.
But searching web text was not enough for Google. It started to search images and other
documents; it also added a directory, mail order shopping catalogues, a news service and,
most recently, books and scholarly papers. The company has also expanded into other areas,
by creating new services or buying other companies. These include Google Answers, Picasa
photo album, Keyhole satellite imagery, and a language translation service. No doubt there
will be more to come. 13.3 Hence the need for Google Fusion, the service that could
eventually bring most of the services together on a single portal page.
Overall the quality of individual services seems less important than the fact that there are so
many of them. Google has gradually changed from a search company into a media firm,
whether it’s willing to admit it or not. 13.4. In this market, Google has taken its first
baby steps, while the opposition is miles ahead.
adapted from: The Guardian, Portal Combat, 2005
A. Instead of selling mass-market ad banners that were boring and slowed pages,
it created AdWords.
B. To create the opportunity to show these banner ads, they had to attract and retain lots
of "eyeballs".
C. These clever methods of advertising made Google's founders, Larry Page and Sergey
Brin, billionaires.
D. However, despite the multitude of services owned by Google, some are poorly
integrated with each other, or not integrated at all, so even regular users may not know
they exist.
E. If it tackles this large market with the pace and skill it applied to search, it should do
very well, but the future is not guaranteed.
F. Google is top in the world of web search and the attempt to become something more -
a portal - is out of the question.
PRZENIEŚ ROZWIĄZANIE NA KARTĘ ODPOWIEDZI!
Arkusz II
7
Odpowiedź na podstawie oficjalnego klucza CKE (plik 'jezyk-angielski-2006-maj-matura-rozszerzona-odpowiedzi' - arkusz II z zaznaczonymi na niebiesko poprawnymi odpowiedziami, maj 2006). Zadanie 13 (tekst o Google, brakujące zdania A-F): 13.1 = B, 13.2 = A, 13.3 = D, 13.4 = E.
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