{"id":"jezyk-angielski-2009-maj-matura-dwujezyczna-2/zad/5","paper_id":"jezyk-angielski-2009-maj-matura-dwujezyczna-2","number":"5","points":12,"ptype":"closed","subject":"jezyk-angielski","category":"matura","year":2009,"month":"maj","level":null,"text":"Task 5. (12 points)\nRead the text below. For questions 5.1. - 5.6. match the paragraphs with the headings\nthat best summarise their main idea. Put the appropriate letter (A - G) in each box\n(5.1. - 5.6.). There is one extra heading. Then, answer questions 5.7. - 5.12. by putting\nthe number of the paragraph (1 - 7) in the table. Some paragraphs may be chosen more\nthan once. For each correct answer you will be given 1 point.\nA.\nSMALL SCALE TRADITIONALISM\nB.\nPERSUADING THE BRITISH CUSTOMER\nC.\nPROFIT MEANS SELF-CONFIDENCE\nD.\nICONIC DOMESTIC BRANDS\nE.\nHYPOCRITICAL COMPANY\nF.\nMOVING PRODUCTION OVERSEAS\nG.\nDIFFERENT VIEWS ON SENSITIVITY TO PRODUCT ORIGIN\nThe last year has seen some famous British brands move abroad. But will people love\nthem any less?\nParagraph 1.\n5.1.\nSo there you are cruising around a picturesque village in the Cotswolds in your Aston\nMartin Rapide, eating your bacon sandwich covered in lashings of HP sauce and ready\nto chase it down with a bag of Smarties. What could be more British than that? A Bond car,\nthe most popular British sauce and a sweet that has been a part of British childhood since\n1937.\nParagraph 2.\n5.2.\nBut change is afoot. Aston Martin is considering building the Rapide abroad, Smarties\nhas moved production from York to Hamburg in Germany, and the last bottle of British HP\nplopped mournfully off the line in Aston in March, giving way to production in Elst,\nin the Netherlands. In addition, Cadbury is moving Curly Wurly and other chocolates\nto factories in Poland, and there has been a memorable battle by the workers of Treorchy\nin the Rhondda Valley to stop Burberry taking production of its Polo shirts out of the country.\nParagraph 3.\n5.3.\nWhen HP Sauce made its decision, a retired police officer, Ray Egan, went as far as\noccupying the roof of the factory in Aston. There were protesters with Union Jacks\nat Westminster and an MP brandished a bottle in the Commons. The protesters asked how\na firm that had launched a campaign to “Save the Proper British Café” just weeks before\nthe decision to move production was made, and which had produced special bottles designed\nby Paul Smith for a Truly British season at Harrods in 2005, could have the gall to move to\nthe Netherlands. But none could stop the move and Heinz is unrepentant.\nParagraph 4.\n5.4.\n“It is more popular now, sales have gone up and people are satisfied with the product,”\na Heinz spokesman says. “We thoroughly researched all sorts of options earlier this year.\nThe priority for the company is to close the considerable financial gap. We are still fully\ncommitted to British manufacturing, with 80% of all our products made domestically, but we\ncan’t afford to go bankrupt.” Smarties-owner Nestle is equally bullish about its move\nto Hamburg. “We are making considerable savings this way. And Smarties aren't going\nto taste any different,” a spokesman says, adding that sales have not taken a hit.\nCzęść II\n3\nParagraph 5.\n5.5.\nManufacturing has been moving away from these shores for some decades,\nbut if Heinz and Nestle are right, the British consumer does not care about even the most\niconic British products being manufactured abroad. Rune Gustafson, chief executive\nof branding consultants Interbrand, thinks not. “People are actually aware of where products\nare made, provenance is important, but rather from a social aspect” he says. “There is also\na possible change in our perception of Britishness. Britain as a manufacturing nation has been\ndeclining for well over 50 years. So far, Britishness has meant: ‘made by British people\nin good conditions in good factories’, maybe Britishness in the future will refer much more\nto the design.”\nParagraph 6.\n5.6.\nThose brands that trumpet their Britishness are often luxury labels that are not\nin the business of massive sales. Knitwear firm John Smedley is one. “Economically it would\nmake some sense to manufacture abroad but our particular brand has been established since\n1784 on the same site in Derbyshire and employs 450 people,” says brand manager Dawne\nStubbs. “The same families have made the same product for generations and the skills base\nmeans it is best to stay put.” But John Smedley produces only half a million garments a year\nand its main business is selling £100 jumpers in Selfridges and Harvey Nichols.\nParagraph 7.\nIf the owners of iconic British brands can take production abroad and still maintain\nsales, then that tells us all we need to know about the diluted nature of our relationship with\nwhat we buy and where it is made. And this lukewarm attitude comes at a time when\nproducers of food in the UK are preparing to benefit from the current obsession with\nthe environment and food miles (the distance the food travels before it gets on our plate).\nBut in the case of manufacturing, the proof of the pudding seems to be in the buying.\nadapted from: news.bbc.co.uk\nWhich paragraph mentions:\nParagraph\n(1 - 7)\n5.7. special packaging created to promote the product’s Britishness?\n5.8. a group of people fighting against their own company moving\nproduction abroad?\n5.9. the reasons behind the decision to stay a domestic company?\n5.10. evaluation carried out to help the company make the decision about\nmoving abroad?\n5.11. a politician getting involved in a campaign against manufacturing\na British product abroad?\n5.12. two issues, other than product origin, which are of great interest to\nBritish consumers nowadays?\nTRANSFER YOUR ANSWERS TO THE ANSWER SHEET!\nCzęść II\n4","answer":null,"answer_text":null,"solution":null,"image":"img/jezyk-angielski-2009-maj-matura-dwujezyczna-2/zad-5.webp","solution_image":null,"topics":null,"page_from":2,"source":"ocr","answer_source":null,"answer_text_source":null,"solution_source":null,"text_source":"ocr","source_label":"Język angielski · Matura · maj 2009","subject_label":"Język angielski","category_label":"Matura","text_html":"

Task 5. (12 points)
Read the text below. For questions 5.1. - 5.6. match the paragraphs with the headings
that best summarise their main idea. Put the appropriate letter (A - G) in each box
(5.1. - 5.6.). There is one extra heading. Then, answer questions 5.7. - 5.12. by putting
the number of the paragraph (1 - 7) in the table. Some paragraphs may be chosen more
than once. For each correct answer you will be given 1 point.
A.
SMALL SCALE TRADITIONALISM
B.
PERSUADING THE BRITISH CUSTOMER
C.
PROFIT MEANS SELF-CONFIDENCE
D.
ICONIC DOMESTIC BRANDS
E.
HYPOCRITICAL COMPANY
F.
MOVING PRODUCTION OVERSEAS
G.
DIFFERENT VIEWS ON SENSITIVITY TO PRODUCT ORIGIN
The last year has seen some famous British brands move abroad. But will people love
them any less?
Paragraph 1.
5.1.
So there you are cruising around a picturesque village in the Cotswolds in your Aston
Martin Rapide, eating your bacon sandwich covered in lashings of HP sauce and ready
to chase it down with a bag of Smarties. What could be more British than that? A Bond car,
the most popular British sauce and a sweet that has been a part of British childhood since
1937.
Paragraph 2.
5.2.
But change is afoot. Aston Martin is considering building the Rapide abroad, Smarties
has moved production from York to Hamburg in Germany, and the last bottle of British HP
plopped mournfully off the line in Aston in March, giving way to production in Elst,
in the Netherlands. In addition, Cadbury is moving Curly Wurly and other chocolates
to factories in Poland, and there has been a memorable battle by the workers of Treorchy
in the Rhondda Valley to stop Burberry taking production of its Polo shirts out of the country.
Paragraph 3.
5.3.
When HP Sauce made its decision, a retired police officer, Ray Egan, went as far as
occupying the roof of the factory in Aston. There were protesters with Union Jacks
at Westminster and an MP brandished a bottle in the Commons. The protesters asked how
a firm that had launched a campaign to “Save the Proper British Café” just weeks before
the decision to move production was made, and which had produced special bottles designed
by Paul Smith for a Truly British season at Harrods in 2005, could have the gall to move to
the Netherlands. But none could stop the move and Heinz is unrepentant.
Paragraph 4.
5.4.
“It is more popular now, sales have gone up and people are satisfied with the product,”
a Heinz spokesman says. “We thoroughly researched all sorts of options earlier this year.
The priority for the company is to close the considerable financial gap. We are still fully
committed to British manufacturing, with 80% of all our products made domestically, but we
can’t afford to go bankrupt.” Smarties-owner Nestle is equally bullish about its move
to Hamburg. “We are making considerable savings this way. And Smarties aren't going
to taste any different,” a spokesman says, adding that sales have not taken a hit.
Część II
3
Paragraph 5.
5.5.
Manufacturing has been moving away from these shores for some decades,
but if Heinz and Nestle are right, the British consumer does not care about even the most
iconic British products being manufactured abroad. Rune Gustafson, chief executive
of branding consultants Interbrand, thinks not. “People are actually aware of where products
are made, provenance is important, but rather from a social aspect” he says. “There is also
a possible change in our perception of Britishness. Britain as a manufacturing nation has been
declining for well over 50 years. So far, Britishness has meant: ‘made by British people
in good conditions in good factories’, maybe Britishness in the future will refer much more
to the design.”
Paragraph 6.
5.6.
Those brands that trumpet their Britishness are often luxury labels that are not
in the business of massive sales. Knitwear firm John Smedley is one. “Economically it would
make some sense to manufacture abroad but our particular brand has been established since
1784 on the same site in Derbyshire and employs 450 people,” says brand manager Dawne
Stubbs. “The same families have made the same product for generations and the skills base
means it is best to stay put.” But John Smedley produces only half a million garments a year
and its main business is selling £100 jumpers in Selfridges and Harvey Nichols.
Paragraph 7.
If the owners of iconic British brands can take production abroad and still maintain
sales, then that tells us all we need to know about the diluted nature of our relationship with
what we buy and where it is made. And this lukewarm attitude comes at a time when
producers of food in the UK are preparing to benefit from the current obsession with
the environment and food miles (the distance the food travels before it gets on our plate).
But in the case of manufacturing, the proof of the pudding seems to be in the buying.
adapted from: news.bbc.co.uk
Which paragraph mentions:
Paragraph
(1 - 7)
5.7. special packaging created to promote the product’s Britishness?
5.8. a group of people fighting against their own company moving
production abroad?
5.9. the reasons behind the decision to stay a domestic company?
5.10. evaluation carried out to help the company make the decision about
moving abroad?
5.11. a politician getting involved in a campaign against manufacturing
a British product abroad?
5.12. two issues, other than product origin, which are of great interest to
British consumers nowadays?
TRANSFER YOUR ANSWERS TO THE ANSWER SHEET!
Część II
4

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